In a perfect world, brides should begin shopping 10 months before their wedding, and place their order 6 to 7 months before the date of their wedding.

Our fresh prom stock comes in by November every year. We only sell one of each style of dress per a school, so recommend coming in from November to January to ensure it is unique to you. Dresses start at £299 and we advise parents to make their daughters aware of the budget set, to avoid falling in love with a dress out of budget. Alterations are not included. We stop doing prom alterations in May, although you can still buy prom dresses after May without alterations. 

Be prepared to say yes to the dress, as you don’t want to leave it long due to our school exclusivity!

Our wedding dresses can be ordered from most of our collections up to a size 32, and our sample dresses in-store are sizes 6-26. Our mother of the bride dresses can be ordered from size 8 to size 20, evening dresses from size 6 to size 18 and prom dresses from size 0 to size 18.

An appointment is needed to try on bridal, evening & mother of the bride dresses. If you are passing, feel free to pop in and view our unique designers! Book an appointment here.

We proudly do all our alterations in house with an experienced team. Our alterations service is exclusively for customers and we don’t do outside work. All alterations are charged. 

Our VIP suite is for those seeking an extra luxurious experience. Its exclusively for you and your guests to enjoy our stunning 360° view of Norwich City. The suite is £25 per person and includes bubbly, afternoon tea and sweet cart.

Please note, there must be a minimum of 4 guests and a maximum of 10. The VIP experience can not accommodate babies or children under 12. Any guest above the age of 12 are charged at standard rate. We are unable to change the date you have booked without 48 hours notice.

Come and enjoy the only bridal VIP suite in Norwich!

Appointments for new customers last up to 2 hours. Retry, fitting and alteration appointments are up to an hour long.

We recommend bringing no more than 3 trusted friends or family members that can help you with your decision.

Don’t worry! We have dresses available that you can buy off the peg.

Monday: 10am to 5pm
Tuesday: 10am to 5pm
Wednesday: Closed
Thursday: 10am to 5pm and late night appointments available from 5-8pm
Friday: 10am to 5pm
Saturday: 10am to 5pm
Sunday: 10am to 5pm

Unlike other bridal boutiques we do not charge for storage when you buy a dress from us. We are able to store the dress right up to the day before your wedding.

Our store is a 1 minute walk from the Castle Mall, where you can park.

No! All our appointments are free.

Photos can not be taken until you have said yes to the dress. This is due to designer copyright.

In a perfect world, brides should begin shopping 10 months before their wedding, and place their order 6 to 7 months before the date of their wedding.

Our fresh prom stock comes in by November every year. We only sell one of each style of dress per a school, so recommend coming in from November to January to ensure it is unique to you. Dresses start at £299 and we advise parents to make their daughters aware of the budget set, to avoid falling in love with a dress out of budget. Alterations are not included. We stop doing prom alterations in May, although you can still buy prom dresses after May without alterations. 

Be prepared to say yes to the dress, as you don’t want to leave it long due to our school exclusivity!

Our wedding dresses can be ordered from most of our collections up to a size 32, and our sample dresses in-store are sizes 6-26. Our mother of the bride dresses can be ordered from size 8 to size 20, evening dresses from size 6 to size 18 and prom dresses from size 0 to size 18.

An appointment is needed to try on bridal, evening & mother of the bride dresses. If you are passing, feel free to pop in and view our unique designers! Book an appointment here.

We proudly do all our alterations in house with an experienced team. Our alterations service is exclusively for customers and we don’t do outside work. All alterations are charged. 

Our VIP suite is for those seeking an extra luxurious experience. Its exclusively for you and your guests to enjoy our stunning 360° view of Norwich City. The suite is £25 per person and includes bubbly, afternoon tea and sweet cart.

Please note, there must be a minimum of 4 guests and a maximum of 10. The VIP experience can not accommodate babies or children under 12. Any guest above the age of 12 are charged at standard rate. We are unable to change the date you have booked without 48 hours notice.

Come and enjoy the only bridal VIP suite in Norwich!

Appointments for new customers last up to 2 hours. Retry, fitting and alteration appointments are up to an hour long.

We recommend bringing no more than 3 trusted friends or family members that can help you with your decision.

Don’t worry! We have dresses available that you can buy off the peg.

Monday: 10am to 5pm
Tuesday: 10am to 5pm
Wednesday: Closed
Thursday: 10am to 5pm and late night appointments available from 5-8pm
Friday: 10am to 5pm
Saturday: 10am to 5pm
Sunday: 10am to 5pm

Unlike other bridal boutiques we do not charge for storage when you buy a dress from us. We are able to store the dress right up to the day before your wedding.

Our store is a 1 minute walk from the Castle Mall, where you can park.

No! All our appointments are free.

Photos can not be taken until you have said yes to the dress. This is due to designer copyright.

Don’t worry, you can contact us here!