Prima Donna Bridal

Carefully curated luxury bridal prom evening | dresses.

At Prima Donna, we have been providing Norwich with stunning bridal, prom & evening dresses since 1993. We believe every woman deserves to feel special; whether they are a bride, prom attendee, or have a special event to go to. For us its not all about the dress, but how it makes you feel.

We like to stand out from the crowd, and with our carefully curated designers, we will make sure you do too! Whether you are looking for boho, lace, a-line, long sleeve, mermaid or ball gown, we have all the wedding dress styles that you have dreamed of and more! We are proud to sell plus size wedding dresses that can be ordered up to a size 32.

Every year we help over 800 women say yes to the dress, so book your appointment now and be prepared to fall in love!

Our Evening Wear

View our stunning range of evening & prom dresses, that are perfect for your event.

View Our Collections

Our Bridal Gowns

From Dovita to Justin Alexander, our wedding dresses are fit for royalty.

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Our Store Vows


Everyone that works in our boutique loves all things bridal and luxury fashion. We are passionate about our industry, and the experience we give every customer.


Our 27 years of experience has helped us truly understand what our customers want, and how we can help them. We are committed to helping you from the minute you walk through our doors, until the day you leave with your dream dress.


All our designers are not only the height of luxury but have meticulous quality standards, as does our store. Our alteration work is also of exceptional standard and quality.